From being fully a media-sharing app for selfies and anything visually appealing, Instagram is branching out to the eCommerce field.
It will quickly roll out a shopping feature which online stores and shoppers will discover very convenient.
The social giant is more or less aware that mobile commerce will overtake PCs in 2 yrs’time or even earlier, hence it wants to be one of its cornerstones.
What’s nice about Instagram’s new feature is that it could serve as an advertising channel for your products, and even way more for your online store.
In terms of your potential customers, they will have the ability to see and explore your products without having to leave Instagram for another site.
How to offer on Instagram
The normal Instagrammers among you will discover Instagram’s shopping feature quite simple to use.
Now, if you’re not a fan with this visual media sharing app, but looking engrossed as a potential revenue source, you should just prepare high-quality photos which highlight your products.
To get going, upload a photograph which features up to five products that you’re selling.
When a consumer clicks on the tap to see products link in the bottom left of the photo, a draw will appear on all the items, showing the product’s name and price.
After they select a draw, they’ll be used across to a typical page that shows the complete description, special features and accessories-if there are any-of a product.
While the client will there be, they could opt to click on the Shop Now link within the merchandise details, which will redirect them to the merchandise in your website where they can purchase it.
Know who buys from you
buy instagram likes recently reported that it has hit 400 million daily active users, many of whom are prospective customers of yours.
Using Instagram’s shopping feature provides you with the chance to market your products and double your sales projection.
Aside from increasing your sales, the shopping feature also provides you with access to Instagram Insights which supplies crucial information that will assist improve your marketing strategy.
Instagram Insights records your followers based on the demographic factors; in addition, it teaches you which of one’s posts draw their interest the most.
Most critical of all, it enables you to see who buys from your own store through Instagram’s shopping feature and which of one’s products have high demand.
Isn’t that something worth exploring for your company?
Have you been already an Instagrammer or planning to be one for the sake of selling more?
Online sellers don’t be left behind. Multichannel marketing is the quickest route to achieve your customers. UnderstandingE offers tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that allow you to sell and earn more on Amazon, eBay and other marketplaces.