The acquisition of WhatsApp by Facebook for $19 thousand caused a serious ruckus in the tech industry. Given that the offer has been through – after getting agreement from the European Commission and the FTC – many people are expecting the improvements that Facebook might create to the WhatsApp service.
While privacy painful and sensitive people might be nervous about any prospective improvements, it’s certain that Facebook could have some plans at heart to make revenue from the acquisition. Though the company reported that VoIP characteristics might introduction in the second quarter of 2014, it missed the deadline. Although Apple and Google have beaten it to the strike with VoIP, there is without doubt that WhatsApp may still introduction VoIP calling sometime in the future.
As of now, messages on the WhatsApp software are whatsapp sticker limited to listed people only. When VoIP calling is presented, the company might present bundles of messages or moments allow conversations with non-WhatsApp people as well. With an incredible number of people sending billions of messages, this type of move might improve industry share and merge WhatsApp’s position as the most used messaging software across numerous markets.
Though WhatsApp has generally maintained so it may stay a connection software and not a content circulation one, Facebook might want to incorporate funds within the service. Competitors like Kakao Speak and WeChat make revenue by selling stickers and other micro-transaction cost models. Facebook might soon present this feature for WhatsApp people as well.
Beyond such standard company designs, Facebook could have plans to position WhatsApp as an MVNO. What would that entail? WhatsApp has recently experimented with this particular option in Germany by partnering with E-Plus, a mobile operator. E-Plus and WhatsApp have presented a prepaid Simulator card with WhatsApp marketing including unlimited messages through the service. People do not need to fund WhatsApp knowledge usage and may deliver messages even if they’ve number calling credit left. Inturn, E-Plus might gain by getting people from rival carriers.
Although prices are razor slim for MVNOs, WhatsApp may leverage such partners to sign up new people and grow quicker compared to the competition. This could be especially great for Facebook in markets where it’s observed gradual growth such as for example in Germany or amongst young and more privacy aware consumers. At the least for the time being, WhatsApp people appear to confidence the service much significantly more than they do Facebook. If it creates the right actions, WhatsApp could turn out to be always a great proper acquisition for Facebook.